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Gamification

Optimove revolutionizes customer engagement by powering the first AI-Orchestrated Gamification Solution. Optimove seamlessly integrates with gamification leaders Captain Up and Gamanza to unlock the entire customer journey, creating captivating experiences that keep your audience engaged and eager for more. 

Unified Gamification and CRM Synergy

Boost engagement and profitability with a best-of-breed combination of gamification and CRM solutions. Level up your player engagement by triggering hyper personalized gamification events, driven by Optimove’s industry leading segmentation engine. OptiGenie AI empowers brands to significantly enhance the efficiency and accuracy of their segmentation, leading to more personalized customer interactions

Orchestrate Everything, Everywhere 

Across every channel and every play, Optimove’s AI-Orchestrated Gamification Solution delivers personalized experiences that enhance every touchpoint of the customer journey. Orchestrate and activate your gamification campaigns alongside all other marketing interactions. Deliver personalized and relevant messages, challenges, offers, and experiences across channels with Optimove’s Self-Optimization algorithms powering real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments. 

Purpose-Built Attribution and Optimization 

Measure your success with Optimove’s signature Multitouch Attribution and Incrementality analysis. Understand the incremental impact of each gamified experience and campaign on player and business KPIs. Optimize campaigns with AI actionable insights from OptiBot, driving continuous improvement and maximizing the effectiveness of your gamification and CRM strategies. 

Seamlessly combine
gamification with the industry-
leading CRM Marketing Solution
to create holistic journeys that
delight customers. 

End-to-End Personalization
Orchestrate symmetric personalized experiences across channels and platforms, maximizing customer engagement and lifetime value.


Richer Customer Profiles
Layer Optimove’s behavioral, historical, and predictive modeling to create powerful micro-segments that maximize personalization.

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