Promotions
Level up your promotional strategy by delivering personalized rewards tailored to each customer’s journey with your brand. OptiPromo automates the calculation of dynamic rewards powered by CRM data from Optimove, providing promotions that boost engagement while optimizing promotional spend.
Dynamic, CRM-Powered Promotions
Boost player retention with a CRM-powered promotion engine. Leverage unified data in Optimove, including recent customer behavior, activity, and predictive models to personalize promotions tailored to every customer. With advanced segmentation capabilities and automated promotion management, marketers can improve customer experiences while driving efficiency.
Streamlined Promotion Management
Deliver the right promotion to every customer using OptiPromo to automate sophisticated promotion calculations alongside Optimove’s AI-powered orchestration engine. As a best-of-breed API-first solution, OptiPromo integrates seamlessly across your internal systems to personalize promotions across customer journeys.
Optimize Your Promotion Spending
Maximize your ROI using tiered rewards to reduce your promotion spending while increasing Customer Lifetime Value. Create hierarchies of rewards according to customer behavior and characteristics to focus rewards of high value customers. Analyze the incremental uplift of campaigns against any KPI to optimize your marketing to deliver the highest ROI.
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