Customer Micro-Segmentation
Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing.
Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing.
Customer value maximization is about personalizing customer marketing efforts to maximize the total revenues that every customer generates for the company.
Deep customer analytics delivers the advanced customer insight which allows marketers to successfully engage with each customer.
Next best action marketing is a customer-centric approach to marketing which addresses each customer with the personalized messaging most likely to generate the desired result.
Customer lifetime value is the total amount a customer will spend from acquisition through the end of the relationship with a business.
What is Customer Attrition? Customer attrition is the loss of customers by a business. Most customers of a given business will not remain active customers indefinitely. Whether a one-time purchaser or a loyal customer over many years, every customer will eventually cease his or her relationship with the business. This phenomenon of “disappearing” customers is … Continued
Statistical significance in marketing campaign analysis is the parameter which indicates whether the campaign recipients’ behavior was the direct result of a specific campaign, or whether similar results might have been observed even had the campaign never been run.
Cluster analysis for customer segmentation uses a mathematical model to discover groups of similar customers based on finding the smallest variations among customers within each group.
What is RFM Segmentation? RFM segmentation is a marketing analysis method that involves analyzing customer behavior based on three key factors: recency, frequency, and monetary value. This RFM analysis helps businesses categorize customers into segments, enabling targeted and personalized marketing strategies. This RFM methodology helps businesses categorize customers into distinct segments, allowing for more effective … Continued
What is Relationship Marketing? Relationship marketing is the interacting with each customer uniquely, based on that customer’s specific wants, needs and preferences. When customers are understood and addressed with messaging that is relevant and timely, much stronger brand-customer relationships develop, resulting in a much more loyal – and valuable – customer base. In the not-too-distant … Continued