Customer Segmentation
Accurate customer segmentation allows marketers to engage with each customer in the most effective way.
Accurate customer segmentation allows marketers to engage with each customer in the most effective way.
Video Transcript – [Veronica] Hello, everyone, how are you? My name is Veronica Sonsev. I lead the retail practice at Chameleon Collective. I co-founded a conference called Commerce Next, and I’m excited to moderate this session. Technology has given us a lot of insights about our customers, but it’s also raised the bar in terms … Continued
What is Marketing Orchestration Marketing orchestration allows marketers to perform high-quality campaigns faster by coordinating data from multiple platforms. By synchronizing teams, content, channels, workflows, and data, marketing orchestration ensures all resources are working together to improve the customer journey. Marketing orchestration platforms integrate marketing systems and data sources to understand what each customer is … Continued
Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing.
What is RFM Segmentation? RFM segmentation is a marketing analysis method that involves analyzing customer behavior based on three key factors: recency, frequency, and monetary value. This RFM analysis helps businesses categorize customers into segments, enabling targeted and personalized marketing strategies. This RFM methodology helps businesses categorize customers into distinct segments, allowing for more effective … Continued
What is In-App Marketing? In-app marketing is any marketing campaign inside a mobile app. Using in-app marketing allows businesses to use real time data and personalized messages to engage customers. In-app marketing allows you to improve the customer experience, collect feedback, and communicate with customers in a highly relevant way. It allows you to control … Continued
Video Transcript – [Pini Yakuel] So hi, everybody. I’m so excited to be here. And I’m going to talk today about AI, which is essentially all the rage these days, and everybody’s talking about it. So hopefully I can give you some…an interesting insight on, you know, what’s AI, the relationship between AI and CRM … Continued
Statistical significance in marketing campaign analysis is the parameter which indicates whether the campaign recipients’ behavior was the direct result of a specific campaign, or whether similar results might have been observed even had the campaign never been run.
Customer lifetime value is the total amount a customer will spend from acquisition through the end of the relationship with a business.
Video Transcript The continuous changes in consumer buying and spending habits have forced businesses to really take a look into their revenue models and to try to think about how can they accommodate the new trends in the markets, right? Customers are now demanding for a simple hassle-free and manageable shopping experience. And one way … Continued