2023: Back to School Consumer Survey
Download the survey to learn more
Back-to-School Shoppers Ready to Spend More – Learn How to Win Them Over
Almost half (48%) of parents or guardians are willing to spend more on educational needs than last year diverging from generally being budget minded. Brands can harness this change and boost consumer loyalty as we approach the 2023-24 academic year.
Our report highlights key strategies including:
• Tailored Product Variety
• Building Trust
• Privacy Respect
• Family-Oriented Marketing
• Omnichannel Experience
Explore our report for more insights to capitalize on this back-to-school season.