Resources

Since ramping up its real-time program in March 2026, Apuesta Total, Peru's largest iGaming operator, has run 44 triggered activations through Optimove Orchestrate's AI Journey Decisioning Agent and the Web Pop-Up channel. Every one of them beat a held-out control group.

When an offer is only relevant right before, during, or right after a match, Optimove Quick Send Campaigns let BETFAN's CRM marketing team build and launch same-day, without sacrificing precision or delivery reliability

Awareness of prediction markets is now near-universal among U.S. NFL bettors, and a clear majority intend to trade event contracts this year. The competitive question has shifted from whether bettors will participate to who retains them once they do.

Based on a survey of U.S. NFL bettors, it examines how players plan to wager, spend, and engage with sportsbooks this season

Lucky7 replaced a manual, promotion-led CRM with an automated lifecycle program built on Optimove and GiG data, growing deposits, retention, and player lifetime value

Herd Gaming's two-person marketing team uses real-time reporting to run 250 campaigns a month without waiting for data analysts

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.

Four operating principles behind Entain's shift from a fragmented, acquisition-built CRM stack to a centralized, AI-powered decisioning engine across its global betting and gaming brands

Family-focused gifts, Black Friday-driven timing, preference for familiar brands, and rising AI use will shape the 2026 holiday season

World Cup 2026 expanded the number of bettors placing bets and first-time depositors across all regions, while average betting activity per player remained below regular-season levels