Insights into shifts in consumer behavior guiding marketers in strategies that drive success in the 2024 holiday rush. 

Optimove Insights: This report provides brands insights into shifts in consumer behavior that marketers need to create more effective campaigns and increased sales during the critical holiday shopping period. 

Download the report to dive deeper into these insights: 

• Increased consumer confidence 
• Consumer budgeting more for gifts  
• Importance of increased personalization of communications 
• Sustainability is a key issue for consumer
• And much more!