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Optimove Insights: Mother's Day Consumer Shopping Preferences 2024

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More Shoppers Start Mother’s Day Shopping Early – Learn Their Preferences

Our 2024 Mother’s Day Survey reveals that 70% of shoppers (compared to 56% in 2023) plan on buying Mother’s Day gifts at least two weeks in advance, prioritizing quality and personalization over price.

Discover other factors impacting their decisions and gain invaluable insight into consumers preferences and plans, their omnichannel shopping habits, the rise of eco-friendly brands and more.

Download the report today.