September 24, 2020 – Intro to Broken Journeys, and Brands That Get Political

September 17, 2020 – Personalization: when is it too personal?

September 10, 2020 – Target’s CRM tactics, & Albert Einstein VS Don Draper

September 3, 2020 – How to measure and define objectives for your CRM plan

August 27, 2020 – Prioritizing campaigns and the debate that should not have been

August 20, 2020 – Conversion VS reactivation, realtime campaigns, and mental health

August 13, 2020 – Making sense of Tiktok news, and the High vs Low Frequency Debate

August 6, 2020 – News from Disney, Lowe’s marketing tactics, and pro-CRM tips and takes

July 30, 2020 – Lysol and Burberry news, why realtime isn’t enough, and how to define churn

July 23, 2020 – Brands and Snapchat, control groups, cross-selling, and more CRM know-how

July 16, 2020 – So, how exactly can you evaluate your CRM?

July 9, 2020 – The meaning of life(cycle) marketing

July 2, 2020 – How many segments is enough segments?

June 25, 2020 – Campaign frequency, and Gmail new promotions tab

June 18, 2020 – Measure the right KPIs, and what do you mean by “personalization”?

June 11, 2020 – To use, or not to use control groups?