Optimizing Marketing Performance for OTT Platforms
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Most OTT video streaming platforms are barely scratching the surface of what their marketing teams can do to increase subscriber loyalty, engagement and revenues.
Download this document to learn of four use cases OTT platforms have implemented using Optimove’s relationship marketing hub:
- Identifying ideal subscribers for new release marketing
- Increasing renewal rate with gamified campaigns
- Incentivizing behaviors that drive higher customer lifetime value
- Reducing churn by targeting involuntary churners