Video Transcript

Innovation and originality is kind of like the bedrock of who we are, and we’re committed to continue in that direction. There has always been one overarching challenge that kept us awake at night. There’s this one problem that we have been thinking about for like five years. How do we make the power of the Optimove model more accessible to our users?

The approach that we chose is we said, “Hey, listen, the marketer is still very much in the center.” We need the marketer coming into the office every morning having new ideas, having fresh ideas. We’re going to make science and automation work for the art. So it’s two things. And these are the two things that Optimove has been doing very well for many years, science and automation. And the only thing we’re doing now is we’re just going to strengthen that. So we’re going to do more science, way more science, and way more automation.

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