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The Heptagon
Awards – Past Winners

The 2021 Heptagon Awards by Optimove honored the most inspiring CRM campaigns, teams, and marketers, putting the intersection of intelligence and creativity on a pedestal.

Campaign
Awards

All the hard work CRM teams, and everyone who supports them, put in – eventually boils down to, you know, a message. The right message, at the right time, to the right customer, and through the right channel. These strings of messages, which we call campaigns, are what we have to show for, at the end of the day. The Campaign Awards category is honoring the best work produced this year.

Multichannel Campaign
of the Year

Winner – Whitezip

Funstage (Admiral Romania)

GVC Roar

IDT

15 Marketing

Winner – Miniclip

Entain Western Europe

Musti Group

Paul Stuart

Staples

Winner – Fortuna Entertainment Group (CZ)

Gaming 1 (Estoril)

Mansion

Moscot

Sweaty Betty

Team
Awards

No great CRM operation can work in a silo. And no brilliant CRM marketer can excel as a lone wolf. From the surrounding ecosystem, to using the right tools, to working as one – the Team Awards category is here to remind us all that there isn’t an I in team (even though there is in Win. But shhh…)

CRM Team of the Year

Winner – Funstage (Admiral UK)

Paul Stuart

Scientific Games (Pennsylvania Lottery)

Sisal

Whitezip

Winner – Entain

Fortuna Entertainment Group

IDT

Outlook Amusements

Spanx

Winner – LottoLand

FXCM

Moscot

Paf

Space Bar Media

Individual
Awards

Push comes to shove, when the money is on the line, time is running out, and everybody ran out of ideas, there’s one thing that makes the difference between great and incredible teams: superstars. The Individual Awards category is where we allow ourselves to single out specific people. And watch them blush on a zoom call.

CRM Executive of
the Year

Winner – Merv Huber-Calvo, Scientific Games

Alan Mansfield, Funstage

Alon Zinman, Gold Media

Elizabeth Owens, Paper Source

Emma Crepeau, Sweaty Betty

 

Winner – Isabelle Darby, Paper Source

Caroline Ohl, Natural Cycles

Justin Muscat, Gamesys

Sam Almasri, Kaizen Gaming

Vasileia Deligianni, Fontem Ventures

Winner – Sarah Varon, Varsity Tutors

Anh Nguyen, Musti Group

Rishi Raj, Octro

Ruby Chuku, BetKing

Savannah Dobson, Groupe Dynamite

Want to know who won what, why, and how come it wasn’t you?
Click here and we’ll keep you posted