Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.
In the Media
1Click Games teams up with Optimove
Ben Roberts, vice president of business development at 1Click Games said: “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”
How to make your email marketing smarter
Optimove CEO Pini Yakuel explains how marketers can improve their email marketing and how they should measure their campaigns.
Optimove Adds New Meaning to ‘Know Your Customer’
As a data driven tool, Optimove isn’t alone in providing tools for online firms to better understand their client’s behavior and lifetime value calculations, but is one of the few directly involved with the forex and binary options market.
Optimove launches OptiTrack for personalized customer marketing
Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records.
From Service to Product: How to Build a SaaS From Your Service Offering
Identify one or two service customers with a very serious and successful — even fanatical — team. In my experience, there is perhaps one company in 20 that performs at the highest standards in any particular area.
Gaming the System for Internet Retailers
This week, Optimove introduces version 3.5 of its retention automation software with an eye toward importing its high-stakes brand of gaming loyalty to the U.S.
Nelly.com uses new technology to make its customer marketing more relevant
Nelly.com is using new technology with the aim of making its customer marketing more relevant. The Swedish fashion pureplay, which also sells online in the UK, is one of the first to sign up to use the new Optimove solution OptiTrack to track customer activity on its ecommerce website.
Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences
Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove.