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Former customers who returned to spend money on a website after a significant time away offered an economic potential very similiar to that of first-time customers. Marketers can—and should—take advantage of this by identifying these “back from churn” customers and giving them special treatment just like companies commonly do with their new customers.

Focus on accurately measuring the uplift of your campaigns – in monetary terms – in order to optimize future campaigns and maximize the revenues they generate.

Optimove will help small businesses to contact target customers, and then draw in and maintain that business. By analyzing customer actions and data, Optimove makes recommendations to business owners on how to best market to specific customers.

Optimove, an Israeli marketing software-as-a-service startup, is preparing for growth in the U.S. and Canada by tapping a former executive at Cambridge-based software firm Pegasystems to lead North American sales.

Optimove is a retention automation platform powered by predictive micro-segmentation technology. The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably personalizes every campaign, to maximize revenues and customer lifetime value.

Optimove assesses the difference in trader activity between FX and binary options businesses in order to ascertain the need for a systematic approach to client retention – a factor which is a high priority for all firms in the industry.

Founded in 2009 by a data scientist and an operational researcher who met at Tel Aviv University, Optimove got started with the founders’ savings and grants from the Israeli government. Today the company has 35 employees and a portfolio of clients, ranging from gaming sites to e-commerce companies.

Retention automation platform developer Optimove presents an exclusive report on the differences between binary options traders and Forex traders.

In the near future, every brand will have to effectively personalize – or vaporize.

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