In the Media

Optimove assesses the difference in trader activity between FX and binary options businesses in order to ascertain the need for a systematic approach to client retention – a factor which is a high priority for all firms in the industry.

Founded in 2009 by a data scientist and an operational researcher who met at Tel Aviv University, Optimove got started with the founders’ savings and grants from the Israeli government. Today the company has 35 employees and a portfolio of clients, ranging from gaming sites to e-commerce companies.

Retention automation platform developer Optimove presents an exclusive report on the differences between binary options traders and Forex traders.

In the near future, every brand will have to effectively personalize – or vaporize.

Retention marketing solutions provider Optimove announced that it now interfaces with Facebook via application-programming interface, enabling it to automatically update the social network’s custom audiences lists on a daily basis.

Optimove is announcing an online tool that lets marketers track the behavior of their Facebook app users and target them with special campaigns so that they stick around longer.

Optimove is a retention automation platform that relies on sophisticated customer modeling technology. It helps online companies maximize the value of every customer by offering comprehensive data on user behavior.

If you look at the social space, there is a lot of hype and a lot of talk and a lot of players, but still, in terms of money, you don’t find too many companies doing great numbers, unlike the real money industry where you have a lot of companies turning good numbers.

Using a data mining approach to dynamically predict which marketing actions will be the most effective for each individual customer increases repeat purchases, retention and lifetime value, and is a game changer for most companies.

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In the Media

The FX vs Binary conundrum: Optimove uses hi-tech to compare trader activity in two sectors

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Forex Vs Binary Options Traders – The Data Mining Verdict

The future of customer marketing

Retention Marketer Optimove Interfaces With Facebook

Optimove tracks the behavior of Facebook app users and targets them with enticing offers

9 Software Offerings to Help Marketers Manage and Convert Leads

Pini Yakuel: Personalize or Vaporize!

Optimove — Technology to Increase Customer Spend, Retention and Lifetime Value

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