In the Media

Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records.

Identify one or two service customers with a very serious and successful — even fanatical — team. In my experience, there is perhaps one company in 20 that performs at the highest standards in any particular area.

This week, Optimove introduces version 3.5 of its retention automation software with an eye toward importing its high-stakes brand of gaming loyalty to the U.S.

Nelly.com is using new technology with the aim of making its customer marketing more relevant. The Swedish fashion pureplay, which also sells online in the UK, is one of the first to sign up to use the new Optimove solution OptiTrack to track customer activity on its ecommerce website.

Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove.

Former customers who returned to spend money on a website after a significant time away offered an economic potential very similiar to that of first-time customers. Marketers can—and should—take advantage of this by identifying these “back from churn” customers and giving them special treatment just like companies commonly do with their new customers.

Focus on accurately measuring the uplift of your campaigns – in monetary terms – in order to optimize future campaigns and maximize the revenues they generate.

Optimove will help small businesses to contact target customers, and then draw in and maintain that business. By analyzing customer actions and data, Optimove makes recommendations to business owners on how to best market to specific customers.

Optimove, an Israeli marketing software-as-a-service startup, is preparing for growth in the U.S. and Canada by tapping a former executive at Cambridge-based software firm Pegasystems to lead North American sales.

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In the Media

Optimove launches OptiTrack for personalized customer marketing

From Service to Product: How to Build a SaaS From Your Service Offering

Gaming the System for Internet Retailers

Nelly.com uses new technology to make its customer marketing more relevant

Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences

Treat Your Reactivated Customers Like New Ones

How Social Gaming Operators Can Improve Every Customer Marketing Campaign

14 Marketing Automation Tools That Can Save You Precious Time

Optimove taps former Pegasystems exec to lead U.S. sales

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