In the Media

A new suite of tools from Optimove aims to help marketers maximize the lifetime value of customers across the lifecycle by killing churn in its tracks. In addition to improved customer response prediction capabilities, the suite includes a calendar-based marketing management tool to help users track and optimize campaigns.

The company’s micro-segmentation technology allows companies to better understand their customers and get a more accurate reading of marketing data and customer behavior, and the entire suite makes it easy to run multi-channel campaigns.

When it comes to marketing, many feel it’s more an art than a science. But by setting aside a control group you can turn marketing campaign results into measurable data.

iSoftBet’s sales manager Luci Apostolou said: “We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”

In our rush to embrace data, we need to remember to question how we use it to find our business strategies. Sometimes obvious trends in the data can lead us astray.

As one of the only successful bootstrapped software startups in Tel Aviv, Optimove has proven itself as a market leader and has tripled revenue and doubled staff to 30 employees since last year.

Marketers and retention experts often face a common struggle when running their businesses on the Web: users click through their site, become disengaged, and finally leave, never to return. But a Tel Aviv-based startup hopes to give businesses more insight into their customers by suggesting actions they can take to increase retention and reduce churn.

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age.

What is a CDP? Pini Yakuel of Optimove explains how his company helps brands and multi-location retailers get the insights they need to better serve their customers.

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In the Media

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