Quick-Churn or Late-Churn Customers: Which Are More Valuable for Marketers?
Savvy marketers should focus on the value differences between quick-churn and late-churn customers when designing their win-back customer retention campaigns.
In the Media
The Two Types of Entrepreneurs and Why You Should be Both
Many factors contribute to the end success or failure of a company. The right combination of romanticism and rationality, as well as the ability to leverage the benefits of both, are critical factors for entrepreneurial success.
ICE Totally Gaming Exit Poll 2015
“It’s always good to see the smaller younger companies mentioned in our surveys so well done Odobo and Optimove!”
Retention specialist Optimove wins trio of new partnerships
“Most of the people we spoke to recommended Optimove, so we decided to go for it. So far, we are very impressed with the technology and the people at Optimove.”
Infographic: Real-Money Gamers Prefer the Web to Mobile
Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming.
Real-money gaming on mobile is starting to make up ground on desktop
“[Desktop] activity currently outperforms mobile activity – although mobile is climbing steadily,” reads Optimove’s report. “It may just be a matter of time before this trend reverses completely.”
14 Marketing Automation Tools that can Save Hundreds of Hours
Marketing automation tools help to even the playing field among corporate giants and the little guys, creating a chance for small businesses to compete for a larger piece of the market.
Optimove Adds Real-Time Capabilities to Mobile Marketing Platform
Via this real-time update, marketers will have the ability to increase customer engagement and reduce churn by responding to consumer actions as they happen.
The risk of becoming a feature buffet
Instead of focusing on additional features, it can be far more valuable to focus on your product identity. What are you trying to achieve? What problem are you solving?